Perception, affordability and customer service....three of the major reasons behind a spike in second tier city selections for meetings and conventions. USA Today posted an article on just that, the affordability of second tier cities.
Times are tough, we all know that. In addition, we know that it is a buyer's market in the hotel industry. How can your company or association go from a first tier to a second tier city and maintain attendance? It's all in perception. One of my previous blogs, below, was on the incredible venues and cost of Indianapolis. Many larger corporate clients are looking at the Midwest and other areas of the country for deals...
Your clients expect the best! The economic conditions allow that. Branch out. Consider destinations based on what they have to offer, you may be pleasantly surprised. Now is a time for relationship buidling, as this market will not last forever. The concessions and rates will not always be as great as they are now for planners! What matters most is the relationship with that destination, hotel brand or sales person.
Can you afford to have meetings? Yes! Not only are second tier cities rolling out the red carpet, but as a HelmsBriscoe client you can further your budget. Let me show you how. As a HelmsBriscoe associate I have saved my clients anywhere from $6,000 to over $20,000. Let me save you some money too.
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